• Creator of award-winning work for over fifteen years.

• Multi-platform and fully integrated TV to Digital & Experiential projects – local and international.

• Skilled at combining technology and events to create unique marketing opportunities.

• Passionate about developing ideas that match a brand’s ethos.

• Prolific idea generator.

• Team building leader.

Nike

At just 22 Charlie worked with legendary founder/CEO Phil Knight to create an international campaign around Olympic champion Sergey Bubka.

Ridley Scott and Associates

Created campaigns for Miller Brewing Company, Sprite, Fanta and Sting.

Mazda of North America

Conceptualized and executed two-year campaign directly with CEO Richard N. Beattie.

TV, print, experiential exhibition. Sales rose 28%.

Wieden & Kennedy/ Nike

“Tunnelvision” installation at Pittsburgh International Airport. Sequence of 300 images installed along walls of train tunnel. As train passed the images, passengers saw animated scene through windows swimmer alongside train. Holds patent on technology.

Cliffside Malibu

Conceptualized, wrote, executed “Personal Storm” TV and print campaign directly with founder and CEO Richard Taite. TV, print. Aired on The Oscars.

Kreation Organic

Conceptualized and executed two year growth campaign directly with founder/CEO Marjan Sarshar. Social media, print, experiential. “Kreation Nation” campaign, national product roll-out strategy.

OneHopeWine

Rebranded and developed marketing strategy nationwide. Worked directly with founder/CEO Jake Kloberdanz and entire management team through workshops and in-house tech platform.

Project WeHOPE

Branding strategy including full production and execution. Worked directly with founder Paul Bains. Black and white portraits of the unhoused community were projected 150ft high on San Jose City Hall for homelessness awareness week.

Pepsi Europe:

Developed experiential campaign to create a stream of random temporary events around Europe, announced by text message. To engage consumer using instant fun events which ended as abruptly as they had begun - like all bubbles once they burst... they are gone forever.

Entertainment One:

Developed experiential campaign using the latest in video projection and drone technology. Droned weather balloon to suspend movie screen and triangulate with projector to float over events [Sundance, Cannes]. Fourth drone to interview people on street, beam their image to overhead screen. Projection mapping imagery to specific locations.

Cinemoi US:

Developed experiential campaign of conceptual installations at specific events to promote international movies and culture. Installation is created using “forced perspective” to only be viewed from one specific vantage point, therefore underscoring “unique perspective” of Cinemoi.

…and many more.

Moderator - YPO Panel:

“Global Perspectives: How the Digital Revolution is Reshaping How Content is Produced and Distributed on a Worldwide Basis.”

Co-panelists agency ECDs Chuck McBride, Tito Melega, Ben Nott. Created narrative and presentation to stimulate dialogue between audience and panelists.

TECH:

Catchr

Invented/ co-founded transportation tech platform, linking public transport routing with last mile on-demand rideshare. System network development with LA Metro, Long Beach, Inglewood, Glendale.

Quickture

Invented and founded revolutionary form of visual communication for smartphones.

Video voicemail, Gif ringtones, GPS animated “stickers” to be left at co-ordinates across LA and New York. Testing in Berlin. Patent strategy in conjunction with John Ferrell, IP strategist for Steve Jobs, Facebook, Tesla, Uber.

GrandTheftPhoto

Developed distance-learning system for photography. Students meet as a group inside the video game "Grand Theft Auto" and are led through the digital world for a virtual landscape photography class.

AWARDS INCLUDE:

MTV International, Clio International, AICP, London International Advertising multiple nominations, BBC Film Terry Gilliam award, MVPA Best International Music Video, Chicago Film Festival, Thames TV, Addy Awards, VES Awards.

AGENCY CREATIVE/ CONSULTANT:

Consultant with CAA, Wieden & Kennedy, BBDO, WB Doner, DMB&B, McCann Ericsson, Y&R, Campbell-Ewald, Cramer-Krasselt, and Lowe & Partners. Clients included: Coca-Cola, Nintendo, Budweiser, Disney, Superbowl campaigns for Dodge cars, Cellular South.